The intelligence behind social projects that are transforming the country.

We create, structure and expand social initiatives with purpose and real impact.

Contato
Contato
Contato

Tailor-made projects, with listening, identity, and commitment.

Projetos
Felipe Neto's Institute

Felipe Neto's Institute

It aims to positively impact the lives of children, adolescents, and young people with action on three main fronts: mental health and media education. Its commitment is to promote well-being, critical thinking, and social responsibility in new generations, preparing them to safely navigate the challenges of the contemporary world. It works with teacher training, content production, school actions, and public campaigns aimed at combating disinformation, conscious use of social networks, and care for the emotional health of adolescents.

Paulinho's Institute

Paulinho's Institute

Created by the Brazilian National Team player, its mission is to be a strategic partner of public schools, supporting the construction of methods that help new generations recognize, value, and follow their identities and vocations. Together with teachers from public networks, it aims to identify, promote, and develop competencies that are useful to students for a better understanding of work and for the positive transformation of society.

Natália Guitler's Institute

Natália Guitler's Institute

The project of the world footvolley champion Natalia Guitler operates in the Complexo da Penha, in Rio de Janeiro, with the objective of promoting equal opportunities, non-discrimination, and inclusion of girls and women, through sports and socio-educational practices, valuing female potential and creating a network of support and empowerment.

Lázaro's Institute

Lázaro's Institute

Idealized by player Lázaro, from Al-Najma, Saudi Arabia, it operates in the municipality of Rio das Ostras, in Rio de Janeiro, with education through football.

João Gome's Institute

Under construction.
Felipe Neto's Institute

Felipe Neto's Institute

It aims to positively impact the lives of children, adolescents, and young people with action on three main fronts: mental health and media education. Its commitment is to promote well-being, critical thinking, and social responsibility in new generations, preparing them to safely navigate the challenges of the contemporary world. It works with teacher training, content production, school actions, and public campaigns aimed at combating disinformation, conscious use of social networks, and care for the emotional health of adolescents.

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João Gome's Institute

Under construction.

A factor of ideas Contact

that become causes that become causes

A factor of ideas Contact that become causes that become causes

Athletes, musicians, and digital influencers are a source of information for thousands of children, young people, and adults worldwide. What if they used all that influence for a cause? That was the idea when we created the Fábrica Social. Many of these names have the will, the dream, but don't know how to take the first step, don't know where to start. That's where we come in. We participate in the ideation, construction, legalization, management, and fundraising so that the will to help is transformed into social impact.

We believe that each name has a unique strength. Our role is to translate this strength into initiatives with real impact, sensitivity, and sustainability.

More than a consultancy, we are journey partners.

Connecting dreams and impacting lives

Our
differentiators

Nossos diferenciais

At Fábrica Social, we see beyond business: we see people, dreams, and stories. This vision drives us to be influencers in our field and to shape the future in every project we carry out. After all, our purpose is to fulfill your dream of fulfilling dreams.

Social projects linked to big names

Through the visibility of influential people, all causes receive the necessary attention.

Proximity and partnership in every step

We are together throughout the entire process, in joy and/or sadness. We wear the jersey because we believe in the transformation being proposed.

Knowledge in different areas simplifies the process

We have the acquired experience to accelerate the desired social transformation with consistency and, mainly, commitment to this transformation. We connect projects with people and organizations that are already on the same path to expand reach.

Our methodology

Listening and immersion

Before proposing, we listen. We get to know the story of who is behind the project, their motivations and objectives. We dive into the territory, the cause, and the essence of the person or institution.

Concept creation and planning

Based on this listening, we build the positioning of the institute or project: name, mission, identity, line of action, and even a necessary budget estimate. We plan the first actions and define priorities together.

Structuring and execution

We assemble the ideal team, format the projects (according to the territory, the audience, and fundraising possibilities), start the operation, and take care of daily management, with presence and close monitoring.

Fundraising

We develop customized fundraising strategies for each project, including incentive laws (federal, state, municipal), and direct partnerships with companies.

Monitoring and expansion

We monitor results, evaluate impacts, and plan the next steps together. Well-cared-for projects grow — and we want to grow with you.

Communication with care

We help communicate the project in a sensitive and strategic way, respecting the territory, the audiences involved, and the voice of those who are part of the transformation.

Our methodology

Listening and immersion

Before proposing, we listen. We get to know the story of who is behind the project, their motivations and objectives. We dive into the territory, the cause, and the essence of the person or institution.

Concept creation and planning

Based on this listening, we build the positioning of the institute or project: name, mission, identity, line of action, and even a necessary budget estimate. We plan the first actions and define priorities together.

Structuring and execution

We assemble the ideal team, format the projects (according to the territory, the audience, and fundraising possibilities), start the operation, and take care of daily management, with presence and close monitoring.

Fundraising

We develop customized fundraising strategies for each project, including incentive laws (federal, state, municipal), and direct partnerships with companies.

Monitoring and expansion

We monitor results, evaluate impacts, and plan the next steps together. Well-cared-for projects grow — and we want to grow with you.

Communication with care

We help communicate the project in a sensitive and strategic way, respecting the territory, the audiences involved, and the voice of those who are part of the transformation.

From idea to action,
from action to impact.

We help create, organize, and operationalize Institutes and Social Projects with clear purpose and measurable results. We work completely or in specific stages, according to the needs of each partner.

Da ideia à ação
Creation and structuring of Institutes and Social Projects
Development of projects aligned with the history of each person or organization
Training, Team Management, and Local Capacity Building
Creation and development of socio-educational resources and tools
Fundraising via incentive laws, parliamentary amendments, and sponsorships
Impact monitoring and expansion
Strategic communication of sensitive causes

Our work is to build viable and relevant solutions for the most urgent social challenges — with listening, care, and commitment.

You want to help.
We help make it happen

Want to start an institute?

We help from the name, identity, and mission to the first projects, action plan, and fundraising.

Want to strengthen or expand what you already do?

We offer support in management, communication, fundraising, and territorial expansion.

Already have an idea and need structure?

We organize, format, and execute the necessary steps for your project to get off the ground with consistency and impact.

Don't know where to start?

We are here to listen, propose, and build together.

Fábrica Social

If you want to be part of the change, we can help

Projetos

Get in touch to build together a project with your face — and with the impact the world needs.

Contato Camilo Coelho

Camilo Coelho

Journalist by training, publicist by chance, and leads organizations and social actions with his heart. More than 20 years of career focused exclusively on the communication market, with experience at Diário O Lance, TV Globo, Globo Online, and Jornal Extra; and at the agencies Casa Digital and nbs, where he created the nbs rio+rio project, the first social project of an advertising agency in the country and which had an office inside the Santa Marta Favela, in Rio de Janeiro. He idealized and created the Vini Jr. Institute, winner of the Socrates award in 2023, as the best social work of a football player in the world. He also idealized, created, and continues to lead the Felipe Neto Institute, Paulinho Institute, Lázaro Institute, and Natalia Guitler Institute. He is the father of Arthur, a very cool kid.

(21) 99888-1737
camilocoelho@fabricasocial.org.br
Contato Victor Ladeira

Victor Ladeira

Master's in cultural assets and social projects from Fundação Getúlio Vargas, specialized in Corporate Social Responsibility and Psychopedagogy, has an MBA in Project Management and graduated in Social Communication. He worked in the areas of Sustainability and Corporate Social Responsibility of large companies, such as Vale and ThyssenKrupp, and in the management of Third Sector organizations, in the areas of Education, Sports, Culture, Security, and socioeconomic Inclusion. He was a project manager at the Igarapé Institute and director of the Bola pra Frente Institute, CIEDS, and the Tomie Ohtake Institute. He idealized and created the Social Factory, where he is currently in charge of managing the Felipe Neto, Paulinho, Lázaro, and Natalia Guitler institutes. He is the father of two boys and in his spare time writes stories for children.

(21) 99694-2130
victorladeira@fabricasocial.org.br

The intelligence behind
social projects that are transforming the country.

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